BRIEF
Art Direct a photo shoot to deliver on-brand images to be used over a 3-month campaign to raise awareness about the brands products and also its support of body diversity. Images were used across digital platforms and marketing collateral.
Art Direct a photo shoot to deliver on-brand images to be used over a 3-month campaign to raise awareness about the brands products and also its support of body diversity. Images were used across digital platforms and marketing collateral.
I also controlled the deliverables and ensured the models were not retouched and the images were graded according to the brand guidelines.
ROLE
Art Director, Graphic Designer.
Art Director, Graphic Designer.
RELEVENT SKILLS
Art directing a creative team, light styling, graphic design, cross-department liaison, print design, digital design
Art directing a creative team, light styling, graphic design, cross-department liaison, print design, digital design
Image used in a web banner with a CTA
Photo shoot images used in a double-sided flyer layout (I was also the graphic designer)
Photo shoot image used in a informational flyer
DPS advertorial featured in Lunch Lady magazine