BRIEF
Art Direct a photoshoot with dancers featuring the core products. Focus on the new seasonal colours of underwear range. Feature the comfort aspect as the dancers pose in flexible and graceful poses. Images were used in social gifs, the website, and marketing collateral.
Art Direct a photoshoot with dancers featuring the core products. Focus on the new seasonal colours of underwear range. Feature the comfort aspect as the dancers pose in flexible and graceful poses. Images were used in social gifs, the website, and marketing collateral.
ROLE
Art Director.
Art Director.
RELEVANT SKILLS
Directing a creative team; styling with available props and flat lay composition.
Directing a creative team; styling with available props and flat lay composition.
Campaign gif created to launch new colours range.
