BRIEF
Create branded Aussie Summer images featuring themes such as afternoon tea recipes, Christmas, and Australia Day. Direct a team consisting of editor, food stylist and photographer.
Create branded Aussie Summer images featuring themes such as afternoon tea recipes, Christmas, and Australia Day. Direct a team consisting of editor, food stylist and photographer.
The resulting images were a combination of animated gifs and stand-alone stills that could be used on a variety of digital platforms (eDMs and social media) and refreshed by different graphic design executions
ROLE
Art Director
Art Director
RELEVENT SKILLS
Briefing and directing the creative team with digital output in mind, content creation
Briefing and directing the creative team with digital output in mind, content creation
